Research methods for leisure and tourism : a practical guide / A.J. Veal.
ISBN:
9780273717508
Title:
Research methods for leisure and tourism : a practical guide / A.J. Veal.
Author:
Veal, Anthony James.
Personal Author:
Edition:
4th ed.
Publication Information:
Harlow, Essex, England : Prentice Hall, 2011.
Physical Description:
xxxi, 559 p. : ill. ; 25 cm.
General Note:
Previous ed.: published as Research methods for leisure and tourism. 2006.
Contents:
I Preparation 1. Introduction to research: what, why and who? -- 2. Approaches to leisure and tourism research -- 3. Starting out: research plans and proposals -- 4. Research ethics -- 5. The range of research methods -- 6. Reviewing the literature -- II Data collection 7. Secondary data sources -- 8. Observation -- 9. Qualitative methods: introduction and data collection -- 10. Questionnaire surveys: typology, design and coding -- 11. Experimental research -- 12. Case study method -- 13. Sampling: quantitative and qualitative -- III Data analysis 14. Analysing secondary data -- 15. Analysing qualitative data -- 16. Analysing survey data -- 17. Statistical analysis -- IV Communicating results 18. Preparing a research report.
Format:
Books
Publication Date:
2011
Publication Information:
Harlow, Essex, England : Prentice Hall, 2011.