Revenue management for the hospitality industry / David K. Hayes, Allisha A. Miller.

ISBN:

9780470393086

Title:

Author:

Hayes, David K.

Personal Author:

Hayes, David K.

Publication Information:

Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], c2011.

Physical Description:

xvi, 512 p. : ill. ; 24 cm.

Contents:

Introduction to revenue management -- Strategic pricing -- Value -- Differential pricing -- The revenue manager's role -- Forecasting demand -- Inventory and price management -- Distribution channel management -- Evaluation of revenue management efforts in lodging -- Revenue management for food and beverage services -- Evaluation of revenue management efforts in food and beverage services -- Specialized applications of revenue management -- Building better business.

Subject Term:

Hospitality industry -- Management.

Hospitality industry -- Economic aspects.

Added Author:

Miller, Allisha

Format:

Books

Publication Date:

2011

Publication Information:

Hoboken, N.J. : Wiley ; Chichester : John Wiley [distributor], c2011.

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
647.94068 HAY	1:HD	1	Standard shelving location	Searching... Unknown
647.94068 HAY	Book	4	Standard shelving location	Searching... Unknown

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Summary

Revenue Management for the Hospitality Industry is filled with practical examples and best practices on the topic of revenue management, a critical aspect of the industry. Through numerous revenue management examples from the hospitality industry and a running case example throughout the book, students will discover how they can incorporate revenue management principles and best practices. The core of revenue management of a hospitality organisation is to, as the authors explain, "charge the right price, to the right customer, for the right product, through the right channel, at the right time." The book is intended for students with prior knowledge and understanding of the hospitality industry, and will explain what they need to know and how to be successful.

Author Notes

David K. Hayes has more than 30 years experience in hospitality management and education. He has taught at Texas Tech University and the University of Houston. His industry experience includes serving as the Managing Owner of a hotel and conference center and a professional writer and consultant.

Allisha Miller has worked in the hospitality industry in a number of different roles, most recently as director of sales and marketing of a hotel and conference center. Currently, she is a professional writer and simulation developer for hospitality industry clients.