Marketing for hospitality and tourism / Philip R. Kotler, John T. Bowen and James Makens.

ISBN:

9781292020037

Title:

Author:

Kotler, Philip, author.

Personal Author:

Kotler, Philip, author.

Edition:

Sixth edition, Pearson new international edition.

Publication Information:

Harlow, Essex : Pearson Education, 2014.

Physical Description:

ii, 630 pages : illustrations (black and white, and colour) ; 28 cm.

Series:

Pearson custom library

General Note:

Previous edition: 2010.

Subject Term:

Hospitality industry.

Tourism.

Marketing.

Hospitality industry -- Marketing.

Tourism -- Marketing.

Added Author:

Bowen, John (John T.), 1948-,

Makens, James C.,

Format:

Books

Publication Date:

2014

Publication Information:

Harlow, Essex : Pearson Education, 2014.

Harlow, Essex

Pearson,

[2014]

Available:*

Shelf Number	Material Type	Copy	Shelf Location	Status
647.940688 KOT	Week loan	1	Standard shelving location	Searching... Unknown

This hospitality marketing book builds on the authors' expertise to discuss an integrative approach to the major marketing decisions hospitality managers face in today's global marketplace. Experiential exercises and new material on social networking, database marketing and revenue management add to the work's usefulness.

Available:*

Bound With These Titles

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Summary

Summary