Covering the applied managerial perspective of the travel industry, this book looks at the core disciplines and the application of theory to practice. Considering individual and corporate social responsibility, it teaches effective managerial skills by reviewing legal frameworks, quality management and marketing, financial management, and the management of shareholders and stakeholders. It discusses current trends such as sustainability and governmental emission targets against a background of the needs of a commercial business to innovate and increase profits.

Older adults are a growing population with money and time to invest in leisure and tourism. This book provides the latest research, new trends such as independent travel, the leisure experience, cultural and heritage tourism, cruises and wellness tourism, and case studies of organizations successfully catering to older needs.

Today thousands travel to religious sites for worship, initiatory and leisure purposes. This book provides a holistic approach to the study of these journeys, with case studies drawn from around the world. It covers conceptual themes including local development, regional economic development, heritage identity and management and environment.

Marketing and Managing Tourism Destinations is a comprehensive and integrated textbook which uniquely considers both destination marketing and management in one volume. It focuses on how destination marketing is planned, implemented and evaluated as well as the management and operations of destination marketing and management organizations, how they conduct business, major opportunities, challenges and issues they face to compete for the global leisure and business travel markets. This textbook provides students with:A solid introduction to destination marketing strategy and planning, to organ

The Festschrift in honor of Prof. Dr. Peter Keller, president of the International Association of Scientific Experts in Tourism (AIEST) since 1994, represents a wide range of tourism research as well as the current state of the ongoing debates in tourism as a scientific research field. The aim is to cover multiple topics and trends in travelling and to discuss future development possibilities in the leisure industry.

This e-book breaks new ground by highlighting the important but yet to be fully acknowledged role of multi-media research in conveying significant information about the consumption of popular culture and tourist pursuits. The research topics encompass the use of music, dance, and photography amongst others to discuss aspects of popular culture.