Event marketing : how to successfully promote events, festivals, conventions, and expositions / C.A. Preston.
by
Preston, Chris, 1961-
ISBN
:
9780470891070
Title
:
Event marketing : how to successfully promote events, festivals, conventions, and expositions / C.A. Preston.
Author
:
Preston, Chris, 1961-
Personal Author
:
Preston, Chris, 1961-
Edition
:
2nd ed.
Publication Information
:
Hoboken, N.J. : John Wiley & Sons, c2012.
Physical Description
:
xix, 300 p. : ill. ; 25 cm.
Series
:
The Wiley event management series
Contents
:
What is an event and what is event marketing? -- The evolution of event marketing -- The theory and practice of event marketing -- Sponsorship and cause-related event marketing -- E-event marketing -- Entertainment and festival event marketing -- Corporate event marketing -- Association, convention, and exhibition event marketing -- Social event marketing -- Future forces and trends in event marketing -- Event marketing case studies.
Subject Term
:
Special events -- Marketing.
Added Author
:
Hoyle, Leonard H.
Format
:
Books
Publication Date
:
2012
Publication Information
:
Hoboken, N.J. : John Wiley & Sons, c2012.
| Shelf Number | Material Type | Copy | Shelf Location | Status |
|---|
| 658.456 PRE | 1:HD | 1 | Standard shelving location | Standard shelving location |
| 658.456 PRE | Book | 2 | Standard shelving location | Standard shelving location |