Marketing for hospitality and tourism / Philip R. Kotler, John T. Bowen and James Makens.
by
Kotler, Philip, author.
ISBN
:
9781292020037
Title
:
Marketing for hospitality and tourism / Philip R. Kotler, John T. Bowen and James Makens.
Author
:
Kotler, Philip, author.
Personal Author
:
Kotler, Philip, author.
Edition
:
Sixth edition, Pearson new international edition.
Publication Information
:
Harlow, Essex : Pearson Education, 2014.
Physical Description
:
ii, 630 pages : illustrations (black and white, and colour) ; 28 cm.
Series
:
Pearson custom library
General Note
:
Previous edition: 2010.
Subject Term
:
Hospitality industry.
Tourism.
Marketing.
Hospitality industry -- Marketing.
Tourism -- Marketing.
Added Author
:
Bowen, John (John T.), 1948-,
Makens, James C.,
Format
:
Books
Publication Date
:
2014
Publication Information
:
Harlow, Essex : Pearson Education, 2014.
Harlow, Essex
Pearson,
[2014]
©2014
| Shelf Number | Material Type | Copy | Shelf Location | Status |
|---|
| 647.940688 KOT | Week loan | 1 | Standard shelving location | Standard shelving location |