CIM Revision Cards [electronic resource].
by
Donnelly, Ray.
ISBN
:
9781856178525
Title
:
CIM Revision Cards [electronic resource].
Author
:
Donnelly, Ray.
Personal Author
:
Donnelly, Ray.
Publication Information
:
Hoboken : Taylor and Francis, 2012.
Physical Description
:
1 online resource (93 p.)
General Note
:
Description based upon print version of record.
Contents
:
CIM REVISION CARDS Delivering Customer Value; Copyright; TABLE OF CONTENTS; Chapter 1New product development and positioning; Chapter 2Product management process; Chapter 3The role of branding and branding strategies; Chapter 4Pricing, pricing concepts and price setting; Chapter 5 Channel management, distribution strategies and control; Chapter 6Intermediaries; Chapter 7Stakeholders; Chapter 8Contractual requirements and service level agreements; Chapter 9Marketing communications strategy; Chapter 10Marketing communications in different organisational contexts; Chapter 11Promotional activity
Chapter 12Agency and agency relationshipsChapter 13Customer service and customer care plans; Chapter 14Key accounts; Chapter 15Sales and product information and risks
Subject Term
:
Customer relations.
Customer services.
Customer value.
Format
:
Electronic Resources
Electronic Access
:
Publication Date
:
2012
Publication Information
:
Hoboken : Taylor and Francis, 2012.
| Shelf Number | Material Type | Copy | Shelf Location | Status |
|---|
| 658.812 | 1:E-BOOK | 1 | 1:ON-DEMAND | Browse online or request access to ebook |