Enlisting Madison Avenue [electronic resource] : the marketing approach to earning popular support in theaters of operation / Todd C. Helmus, Christopher Paul, Russell W. Glenn.
by
Helmus, Todd C.
ISBN
:
9780833042750
9781281181152
Title
:
Enlisting Madison Avenue [electronic resource] : the marketing approach to earning popular support in theaters of operation / Todd C. Helmus, Christopher Paul, Russell W. Glenn.
Author
:
Helmus, Todd C.
Personal Author
:
Helmus, Todd C.
Publication Information
:
Santa Monica, CA : RAND Corp., 2007.
Physical Description
:
1 online resource (xxvii, 211 pages) : illustrations
General Note
:
"Prepared for the United States Joint Forces Command."
Contents
:
What makes shaping so difficult? -- Applying marketing principles to shaping -- Shaping solutions based on recent operational experiences -- Summary of conclusions and recommendations.
Local Note
:
eBooks on EBSCOhost
Subject Term
:
Military art and science.
War -- Protection of civilians.
Added Author
:
Paul, Christopher, 1971-
Glenn, Russell W.
Format
:
Electronic Resources
Electronic Access
:
Publication Date
:
2007
Publication Information
:
Santa Monica, CA : RAND Corp., 2007.
| Shelf Number | Material Type | Copy | Shelf Location | Status |
|---|
| 355.4 22 | 1:E-BOOK | 1 | 1:ONLINE | Available for online access and/or download |