Pt. One Fan Identity -- 1. Remaining Rooted in a Sea of Red: Agrarianism, Place Attachment, and Nebraska Cornhusker Football Fans / Scott Titsworth -- 2. The Dynamics of Identity in the Communities of Local Professional Wrestling / John Heppen -- 3. The 13th Man: Constructions of Fandom at the 2008 Ryder Cup / John Harris -- 4. Farewell to the Chief: Fan Identification and the Sports Mascot as Postmodern Image / Phil Chidester -- pt. Two Fan Socialization -- 5. The Social Dimension of Sports Fanship / Gayle Nadorff -- 6. The Importance of Team Identification in Perceptions of Trust of Fellow and Rival Sport Fans / Jason R. Lanter -- 7. No Limits: Sensation Seeking and Fandom in the Sport Culture of the X Games / Andrew C. Billings -- 8. Sport Fans, Athletes, and Communication: Applying Theory to Understanding if Fans Impact Athletes' Cognitive and Physical Performance / Jennifer Marmo

9. "Pronger You Ignorant Ape...I Hope You Fall Off Space Mountain!": A Study of the Institutional Work of Sport Fans / Mark Julien -- pt. Three Fans and Media -- 10. "Brett Favre is a God": Sports Fans' Perpetuation of Mythology on Newspaper Websites / Allison Harthcock -- 11. Communicating Organizational History to Sports Fans / Matthew Gill -- 12. The Many Faces of "Fans": How the NBA Reaches Out to Its Different Audience Segments / John A. Fortunato -- 13. From Good ol' Boys to National Spectacle: Motives and Identification among Young NASCAR Fans / John S. W. Spinda -- 14. Why Hispanic Fans Are the Lifeblood of Major League Soccer / Ric Jensen -- pt. Four Fans and Gender -- 15. From Football Widow to Fan: Web Narratives of Women and Sports Spectatorship / Lawrence A. Wenner -- 16. Football Fans Do Wear Pink: Game Day Broadcasts, Female Football Fans and Their NFL / Kathy Brady -- 17. Great Expectations: An Analysis of the Fan Base for WNBA's 2008 Expect Great / Katherine L. Lavelle -- pt. Five Fans and Fantasy Sports -- 18. Fantasy Sports and Sports Fandom: Implications for Mass Media Research / Tom Isaacson -- 19. Show Me the Numbers!: Media Dependency and Fantasy Game Participants / Jeff Boone.