American businesses in China : balancing culture and communication / Nancy Lynch Street and Marilyn J. Matelski.
by
Street, Nancy Lynch, author.
ISBN
:
9781476636740
Title
:
American businesses in China : balancing culture and communication / Nancy Lynch Street and Marilyn J. Matelski.
Author
:
Street, Nancy Lynch, author.
Personal Author
:
Street, Nancy Lynch, author.
Edition
:
Third edition
Physical Description
:
1 online resource (vii, 333 pages)
Contents
:
Introduction -- Chronology of Chinese-American trade, 1786-2022 -- The Chinese worldview -- Issues in globalization -- China's changing consumer landscape -- Case study : educational programs and exchanges in China -- Case study : two art exhibitions cross the Pacific -- Case study : "America runs on Dunkin'" ... But will China? -- Case study : the Holiday Inn network in China--more is better -- Case study : DaimlerChrysler--silence in China after the "deal heard 'round the world" -- Case study : the Foxboro company--infrastructure's hidden jewel -- Case study : the 2008 Beijing Olympics--panning for "the gold" -- Epilogue.
Local Note
:
eBooks on EBSCOhost
Subject Term
:
Corporations, American -- China.
Corporate culture -- China.
National characteristics, Chinese.
Chinese.
Sociétés américaines -- Chine.
Culture organisationnelle -- Chine.
Chinois.
Chinese
Corporate culture
Corporations, American
Economic history
National characteristics, Chinese
Geographic Term
:
China -- Economic conditions -- 2000-
Chine -- Conditions économiques -- 2000-
China
Added Author
:
Matelski, Marilyn J., 1950-
Format
:
Electronic Resources
Electronic Access
:
Publication Date
:
2019
Publication Information
:
Jefferson, North Carolina :
McFarland & Company, Inc., Publishers,
[2019]
©2019
| Shelf Number | Material Type | Copy | Shelf Location | Status |
|---|
| 338.88973051 23 | 1:E-BOOK | 1 | 1:ONLINE | Available for online access and/or download |