Written Communication across Cultures; Editorial page; Title page; LCC data; Table of contents; List of figures; List of tables; Notation conventions; Preface; Introduction and outline; Communication across cultures; Conceptual framework; Research design; Comparing English and Chinese sales letters; Comparing English and Chinese sales invitations; Comparing English and Chinese business faxes; Cross-cultural genre teaching; Summaries and conclusions; References; Appendix 1. The most effectives Chinese letters; Appendix 2. Questionnaire form; Name index; Subject index.