Fundamentals of writing for marketing and public relations [electronic resource] : a step-by-step guide for quick and effective results / Janet Mizrahi.
by
Mizrahi, Janet.
ISBN
:
9781606491744
Title
:
Fundamentals of writing for marketing and public relations [electronic resource] : a step-by-step guide for quick and effective results / Janet Mizrahi.
Author
:
Mizrahi, Janet.
Personal Author
:
Mizrahi, Janet.
Edition
:
1st ed.
Publication Information
:
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2010.
Physical Description
:
1 online resource (94 pages) : illustrations.
Series
:
Corporate communication collection,
General Note
:
Title from PDF title page (viewed Dec. 22, 2010).
Contents
:
List of illustrations -- Acknowledgments -- 1. Basic writing guidelines -- 2. Writing news releases -- 3. Writing newsletters -- 4. Writing brochures -- 5. Writing web copy -- 6. Writing for social media: blogs and microblogs -- 7. Media kits -- Notes -- References -- Index.
Local Note
:
eBooks on EBSCOhost
Subject Term
:
Business writing.
Communication in marketing.
Public relations.
Added Corporate Author
:
Business Expert Press.
Format
:
Electronic Resources
Electronic Access
:
Publication Date
:
2010
Publication Information
:
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2010.
| Shelf Number | Material Type | Copy | Shelf Location | Status |
|---|
| 808.06665 22 | 1:E-BOOK | 1 | 1:ONLINE | Available for online access and/or download |