Machine generated contents note: pt. I Context -- 1.Food events, festivals and farmers' markets: An introduction / Liz Sharpies -- 2.Food events and the local food system: Marketing, management and planning issues / Liz Sharpies -- 3.From haggis to high table: A selective history of festival and feast as mirrors of British landscape and culture / Ian D. Rotherham -- pt. II Food Events and Festivals -- 4.Conceptualizing festival-based culinary tourism in rural destinations / Xinran Y. Lehto -- 5.Case study on the use of Scottish food events in promoting Scottish tourism and food / Wendy Barrie -- 6.Food and wine festivals: Stakeholders, long-term outcomes and strategies for success / Anne-Marie Hede -- 7.Ludlow Marches Food and Drink Festival / Howard Lyons -- 8.Food and wine events in Tasmania, Australia / Dirk Reiser -- pt. III Wine and Drink Festivals -- 9.Apples, cider and celebration / Liz Sharpies --

Contents note continued: 10.Segmenting wine festival visitors using their personal involvement with wine / Sally Linton -- 11.Beer festivals: A case study approach / Liz Sharples -- 12.Wine connoisseurs or curious tourists? The participants in wine festivals / Meg Houghton -- pt. IV Farmers' Markets -- 13.The authentic market experience of farmers' markets / Liz Sharples -- 14.Connecting farmers' markets and tourists in New Brunswick, Canada / Lee Jolliffe -- 15.From sake to sea urchin: Food and drink festivals and regional identity in Japan / David J. Telfer -- 16.The Airey's Inlet Farmers' Market: Where the coast meets the ranges / Anne-Marie Hede -- 17.Farmers' markets as events for local cultural consumption: The Otago Farmers' Market (Dunedin, New Zealand) explored / David Scott -- 18.Case study: The tale of three markets / Jane F. Eastham -- pt. V Conclusions -- 19.Food festival research methods and approaches / Howard Lyons --

Contents note continued: 20.Future issues and trends: Food events, festivals and farmers' markets / Liz Sharples.