1. Introduction: What About Guns -- 2. Gun Ownership as "Normal?" -- The Cowboy Way -- The Gender Performance -- Managing and Negotiating Emotions -- Warrior Narratives -- Gun Laws "In the News" -- 3. Making Science Out of Gun Ownership -- Data Analysis -- Credibility -- Human Subjects Consideration -- 4. Considering Popular Music -- Guns and Music -- Gun Lyric Sources -- Guns: The Badass/Masculinity Factor -- Gun as High Comedy? -- Guns as a Ritual Site -- Protecting the Masculine Center of Guns in Music -- 5. A Day at The Gun Event -- Schedule of Events Attended -- What to Expect to Find at Your Local Gun Show? -- Guns: A Masculine Symbol of Power -- Media Images as an Institutional Influence -- Protecting the Masculine Center of Guns -- Deference and Demeanor-Based Gun Rituals -- 6. Management of Suspect Identities -- Stigmatization -- Managing Stigma -- Individual Stigma Management Strategies -- Collective Stigma Management Strategies -- In Group Strategies -- 7. Discussion and Implications -- Appendix A. Semi-Structured Interview Schedule -- Appendix B. Subject Consent Form -- Appendix C. Glossary of Gun Terms -- Appendix D. Approach Script -- Appendix E. Me Out in the Field.