Hospitality marketing in the e-commerce age / Neil Wearne and Kevin Baker.
by
Wearne, Neil.
ISBN
:
9781862505117
Title
:
Hospitality marketing in the e-commerce age / Neil Wearne and Kevin Baker.
Author
:
Wearne, Neil.
Personal Author
:
Wearne, Neil.
Edition
:
2nd ed.
Publication Information
:
Frenchs Forest, N.S.W. : Pearson Education, 2002.
Physical Description
:
xiv, 386 p. : ill. ; 25 cm.
General Note
:
First published: Hospitality marketing / Neil Wearne. Melbourne : Hospitality Press, 1994.
Contents
:
1. The marketing function -- 2. Hospitality and e-commerce -- 3. The marketing mix -- 4. Market analysis -- 5. Segmentation by purchase motivations -- 6. The customer mix -- 7. Target marketing -- 8. The product mix -- 9. The service concept in the e-commerce age -- 10. Service strategies -- 11. E-commerce strategies -- 12. Marketing management -- 13. The planning discipline -- 14. Marketing audits and marketing information systems -- 15. Marketing research -- 16. Sustainable competitive advantage -- 17. Positioning -- 18. Local hotal strategies -- 19. Strategic solutions -- 20. Growth strategies -- 21. Pricing strategies -- 22. Promotion strategies -- 23. Inreach and outreach sales tactics -- 24. Advertising strategies -- 25. Advertising: creative strategies -- 26. Advertising: media and budgets -- 27. Sales promotion and publicity strategies -- 28. Direct marketing strategies -- 29. Product development strategies -- 30. Forecasting market demand.
Subject Term
:
Hospitality industry -- Marketing.
Hotels -- Marketing.
Tourism -- Marketing.
Restaurants -- Marketing.
Electronic commerce.
Added Author
:
Baker, Kevin, 1949-
Format
:
Books
Publication Date
:
2002
Publication Information
:
Frenchs Forest, N.S.W. : Pearson Education, 2002.
| Shelf Number | Material Type | Copy | Shelf Location | Status |
|---|
| 647.940688 WEA | Book | 1 | Standard shelving location | Standard shelving location |
| 647.940688 WEA | Week loan | 2 | Standard shelving location | Standard shelving location |
| 647.940688 WEA | Not for loan | 3 | Standard shelving location | Standard shelving location |
| 647.940688 WEA | Week loan | 4 | Standard shelving location | Standard shelving location |
| 647.940688 WEA | Book | 5 | Standard shelving location | Standard shelving location |