Event planning and management : principles, planning and practice / Ruth Dowson, Bernadette Albert, Dan Lomax.
by
Dowson, Ruth, author.
ISBN
:
9781398607125
Title
:
Event planning and management : principles, planning and practice / Ruth Dowson, Bernadette Albert, Dan Lomax.
Author
:
Dowson, Ruth, author.
Personal Author
:
Dowson, Ruth, author.
Edition
:
Third edition.
Physical Description
:
pages cm.
Contents
:
Events : the changing environment -- The event planning model -- Research, concept development and feasibility screening -- Developing your events programme and content -- Venue selection and site planning essentials -- Production and operational logistics -- Staffing and human resources in events -- Drawing in the crowds : marketing events -- Finance, budgeting and procurement in events -- A practical guide to managing an event on the day -- Measuring event success : evaluation insights -- Events : the future.
Subject Term
:
Special events -- Management.
Special events -- Planning.
Special events -- Marketing.
Added Author
:
Albert, Bernadette,
Lomax, Dan,
Format
:
Books
Publication Date
:
2023
Publication Information
:
London ;
New York, NY :
Kogan Page,
2023.
Shelf Number | Material Type | Copy | Shelf Location | Status |
---|
658.456 DOW | Book | 1 | Standard shelving location | Standard shelving location |