Managing the Customer Experience [electronic resource].
by
Palmer, Adrian.
ISBN
:
9781848559479
Title
:
Managing the Customer Experience [electronic resource].
Author
:
Palmer, Adrian.
Personal Author
:
Palmer, Adrian.
Publication Information
:
Bradford : Emerald Group Publishing Limited, 2009.
Physical Description
:
1 online resource (66 p.)
Series
:
Direct Marketing: An International Journal - Volume 3, Issue 3
General Note
:
Description based upon print version of record.
Contents
:
Cover; CONTENTS; EDITORIAL ADVISORY BOARD; Guest editorial; An experiential, social network-based approach to direct marketing; Internal brand equity defines customer experience; Consumers' perceptions: an analytical study of influence of consumer emotions and response; Developing BTB relationships through direct marketing: customers' perceptions
Subject Term
:
Consumer satisfaction.
Customer relations.
Customer services.
Format
:
Electronic Resources
Electronic Access
:
Publication Date
:
2009
Publication Information
:
Bradford : Emerald Group Publishing Limited, 2009.
| Shelf Number | Material Type | Copy | Shelf Location | Status |
|---|
| 658.12 | 1:E-BOOK | 1 | 1:ON-DEMAND | Browse online or request access to ebook |