""Contents""; ""Preface""; ""Acknowledgments""; ""Preparation""; ""Your Commercial Recreation, Event, and Tourism Business Adventure""; ""Entrepreneurship and the Business Planning Process""; ""Planning Basics""; ""Business Concept: Products and Services""; ""Retail, Other Profit Centers, and Facilities""; ""Market Analysis, Target Markets, and Competitive Analysis""; ""Marketing, Promotions, and Communications""; ""Management Principles and Practices""; ""Management, Leadership, and Team Building""; ""Service Quality Management and Customer Loyalty""

""Ethics, Environmental Management, and Sustainability""""Protecting Your Assets: Liability and Risk Management""; ""Pulling the Plan Together""; ""Financial Planning and Analysis""; ""Completing and Implementing the Business Plan""; ""Preparing for a Career in Commercial Recreation, Events, and Tourism""; ""Appendix A: NRPA Council on Accreditation Standards for Recreation, Park Resources, and Leisure Services Education""; ""Appendix B: Resort and Commercial Recreation Association Certified Commercial Recreation Professional Competencies""; ""Glossary""; ""Bibliography""; ""Index""