Front Cover -- The World Meets Asian Tourists -- Copyright Page -- Contents -- Preface -- Chapter 1 Introduction: Meeting Asian Tourists -- Introduction -- Asia and Asian Tourists -- Examining the Data -- The Visibility of Asian Tourists -- Theoretical Perspectives -- Conclusion -- Chapter 2 Laws and Regulations Shaping Outbound Tourism: The Case of China -- Introduction -- Evolution of Tourism Policies/Regulations -- Tourism Legislation -- The Tourism Law -- Visa Facilitation -- Conclusion -- Chapter 3 Making Sense of Seasons -- Introduction -- Tourism Seasonality in Asia -- Impacts of Seasonality on Destinations -- Research Method -- Institutional Holidays in Key Asian Countries -- Outbound Seasonality Patterns -- Key Holidays and Festivals -- Conclusion -- Chapter 4 Media Representations of Chinese Outbound Tourists' Behavior -- Introduction -- Chinese Outbound Tourists' Behavior -- Being Good Tourists -- Social Representations Theory -- Research Methods -- Research Results -- Conclusion -- Chapter 5 Learning by and Learning from Outbound Chinese Group Tourists -- Introduction -- Learning from Outbound Tourism -- The Cultural Legacy of Chinese History and Confucius -- Research Methods -- Blog Studies -- Interview Studies -- Questionnaire Studies -- Research Results -- Blog Studies -- Interview Studies -- Questionnaire Studies -- Forces Influencing Learning Outcomes -- Conclusion -- Chapter 6 Managing Asian Tourists on Long-Haul Flights -- Introduction -- Understanding and Managing Cultural Differences -- Study Methods -- Study Results -- Chinese Passengers -- Incident Analysis -- Indian Passengers -- Incident Analysis -- Japanese Passengers -- Incident Analysis -- Korean Passengers -- Incident Analysis -- Commonalities and Cultural Diversity -- Crew Perspectives -- Qualities to Manage Cultural Situations -- Conclusion.

Chapter 7 Thai Tourists on Tour: The Practice of Designing Successful Tours -- Introduction -- Thai Group Tourists -- Thai Tourists and Itineraries -- Research Methods -- Study Results -- Whisky Tour in the United Kingdom -- Holocaust Memorial Tour in Poland -- King Bhumibol's Childhood in Lausanne -- Conclusion -- Chapter 8 Enclave Resorts in Mauritius: Modifying Services for Chinese Tourists -- Introduction -- Tourism Development in Mauritius -- Promoting Mauritius in China -- Enclave Resorts Model -- Study Methods -- Study Results -- Cultural Behavior -- Food and Beverage -- Language -- Facilities and Service Experiences -- Conclusion -- Chapter 9 Italian Cathedrals and Chinese Tourists: Management Implications -- Introduction -- The China Link to Europe -- Research Methods -- Research Procedures -- Study Results -- Conclusion -- Chapter 10 Australia's Food Tourism Experiences and the Korean Market -- Introduction -- Trends in Australia's Food Tourism -- Korean Tourism Markets to Australia -- Korean Tourists' Preferences and Perceptions -- A Sense of Landscapes -- A Sense of Local Food Experience -- Multicultural Food and Ethnic Restaurants -- Health Conscious Markets and Healthy Food Shopping -- Challenging Issues for Food Tourism Development -- Conclusion -- Chapter 11 Theme Parks Greet Chinese Tourists -- Introduction -- Managing Theme Parks -- Guest Satisfaction in US Theme Parks -- Guest Satisfaction in Chinese Theme Parks -- Florida Context and Visitor Trends -- Research Methods -- Study Results -- Conclusion -- Chapter 12 Cross Cultural Aspects of International Guidebooks: Asian Tourists in South Central Europe -- Introduction -- Asian Tourists to South Central Europe -- Study Methods -- Guidebooks' Representation of Iconic Sacred Sites -- St. Stephen's Cathedral in Vienna -- Cathedral of the Assumption of the Blessed Virgin Mary in Zagreb.

St. Stephen's Basilica in Budapest -- St Nicolas's Cathedral in Ljubljana -- Conclusion -- Chapter 13 Communist Connections? Chinese Tourists in Croatia -- Introduction -- Factors Influencing Chinese Tourism to Croatia -- China's Interest in the CEE Countries -- Chinese-Croatian Relations through History -- Chinese Tourism in Croatia -- Chinese Tourist Behavior in Croatia -- Conclusion -- Chapter 14 Interpreting Australian Landscapes for Chinese Tourists -- Introduction -- Landscape Perceptions and Preferences -- Interpreting Landscapes in Tourism -- Chinese Tourism in Natural Areas -- Interpreting Landscapes for Chinese Tourists -- Chinese Perceptions of Australian Landscapes -- Conclusion -- Chapter 15 Talking About New Chinese Tourists: Managers' Perspectives -- Introduction -- Stakeholders' Attitudes to New Chinese Tourism -- Context of the Study -- Study Methods -- Study Findings -- Stakeholders' Perspectives towards Chinese Outbound Tourism Management -- Stakeholders' Attitudes toward Different Chinese Futures -- Conclusion -- Chapter 16 Imagination, Anime and Japanese Tourists Abroad -- Introduction -- Japanese Outbound Tourism in Review -- Brief History of Japanese Outbound Tourism -- Screen-Based Images of Places -- Anime Pilgrimage in Japan -- Miyazaki Anime Films and Nature -- World Masterpiece Theater -- Commonality between Miyazaki Anime and World Masterpiece Theater -- Cases of Anime -- "Nausicaa of the Valley of the Wind" (Kazeno Tanino Naushika) -- "Laputa: Castle in the Sky" (Tenkuno Shiro Raputa) -- Hybrid Cases: "Anne of Green Gables" and "A Dog of Flanders" -- Conclusion -- Chapter 17 Young Chinese Tourists: Travel Patterns and Future Plans -- Introduction -- Tourism Patterns and Future Plans -- Sampling and Instrumentation -- Sample Characteristics -- Multi-Destination Preferences -- Trip Length -- Prospective Travel Trajectory.

Factors Affecting Trip Choices -- Conclusion -- Chapter 18 Singapore: International Students' Stepping Stone to the World -- Introduction -- Indian Student Travel -- Study Methods -- Study Results -- Previous Travel Experience -- Conclusion -- Chapter 19 Conclusion: Theoretical and Managerial Considerations -- Introduction -- Theoretical Lenses -- Applying the Theoretical Lenses -- Technological Assistance -- Strategic Issues -- Direction -- About the Authors -- References -- Further Reading.