Hospitality marketing : an introduction / David Bowie and Francis Buttle.
by
Bowie, David.
ISBN
:
9780750652452
Title
:
Hospitality marketing : an introduction / David Bowie and Francis Buttle.
Author
:
Bowie, David.
Personal Author
:
Bowie, David.
Publication Information
:
Oxford : Elsevier Butterworth Heinemann, 2004.
Physical Description
:
350 p. : 25 cm.
Contents
:
Contents : Part A: Introduction ; Part B: Pre-encounter marketing ; Part C: Encounter marketing : Part D : Post-ecounter marketing : Part E: The marketing plan.
Subject Term
:
Hospitality industry -- Marketing.
Added Corporate Author
:
Buttle, Francis
Format
:
Books
Publication Date
:
2004
Publication Information
:
Oxford : Elsevier Butterworth Heinemann, 2004.
| Shelf Number | Material Type | Copy | Shelf Location | Status |
|---|
| 647.940688 BOW | Book | 1 | Standard shelving location | Standard shelving location |