Intro -- Contents -- Preface -- Acknowledgments -- Tourism Development in Macau -- 1.1. Introduction -- 1.2. Hospitality and Tourism Development in Macau -- 1.3. Chapter Summary -- Gaming Industry Development -- in Macau -- 2.1. Macau Gambling Industry -- Historical Development -- 2.2. Chapter Summary -- Corporate Social Responsibility Practice in Macau -- 3.1. Background -- 3.2. Problem Gambling in Macau -- 3.3. CSR Activités in Macau Gambling Industry -- 3.4. Chapter Summary -- Corporate Social -- Responsibility (CSR) -- 4.1. What Is CSR? -- 4.2. CSR in Hospitality and Tourism Industry -- 4.3. CSR in Gambling Industry -- 4.4. Chapter Summary -- Responsible Gambling (RG) -- 5.1. What Is RG? -- 5.2. RG Practice in Macau -- 5.3. Chapter Summary -- Measurement Issues of CSR -- 6.1. Measurement Scale of CSR -- 6.2. Stakeholder Theory in CSR -- 6.3. CSR Measurement Scale in Gambling Industry -- Customer -- Shareholder -- Environment -- Employee -- Government -- Community -- Excluded Stakeholder -- 6.4. Chapter Summary -- Case Study: A Qualitative Study of CSR Practice in Macau -- Gambling Industry -- 7.1. Introduction -- 7.2. Methodology -- Interviewee 1 -- Interviewee 2 -- Interviewee 3 -- 7.3. Findings and Discussion -- 7.3.1. Results on Question 1 -- Interviewee 1 -- Interviewee 2 -- Interviewee 3 -- 7.3.2. Results on Question 2 -- Interviewee 1 -- Interviewee 2 -- Interviewee 3 -- 7.3.3. Results on Question 3 -- 7.4. Conclusion -- Appendices -- A Semi-Structured Interview Questionnaire -- References -- About the Authors -- Index -- Blank Page.