Contemporary Marketing and Consumer Behaviour in Sustainable Tourism.
by
Palazzo, Maria.
ISBN
:
9781040001219
Title
:
Contemporary Marketing and Consumer Behaviour in Sustainable Tourism.
Author
:
Palazzo, Maria.
Personal Author
:
Palazzo, Maria.
Edition
:
1st ed.
Physical Description
:
1 online resource (249 pages)
Series
:
Routledge Critical Studies in Tourism, Business and Management Series
Contents
:
Cover -- Endorsements -- Half Title -- Series -- Title -- Copyright -- Dedication -- Contents -- List of figures -- List of tables -- List of contributors -- Acknowledgements -- 1 Introduction to Contemporary Marketing and Consumer Behaviour in Sustainable Tourism -- Part 1 Sustainable tourism practices -- 2 Digitization and green finance, tools for sustainable tourism -- 3 Urban air transport and the future of tourism -- 4 Consumer behaviour and sustainability in hospitality -- Part 2 Food waste, consumer behaviour and marketing -- 5 Highlights of food waste consumer behaviour in households and food services sector -- 6 Boosting brand management through urban tourism: a focus on Chaozhou, China -- 7 Sustainability initiatives in tourism and marketing of sustainable tourism destination -- Part 3 Exploring sustainable tourism impact and strategies -- 8 Teaching economic development through projects: a case study of marketing sustainable tourism in Albania -- 9 Flygskam and its implications for sustainable tourism: a social media analysis of the flight shaming -- 10 Linking celebrity endorsement and sports apparel: a focus on British customers in sports industry -- 11 Sustainable tourism as a driver of green infrastructure transformation: case study of districts in Poland in the years 2010-2020 -- 12 Artificial intelligence (AI) systems, customer experience and preference in the tourism industry in Ghana: Focus on Accra Metropolis -- Index.
Local Note
:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2024. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Subject Term
:
Advertising-Tourism.
Sustainable tourism-Marketing.
Green marketing.
Marketing-Social aspects.
Added Author
:
Foroudi, Pantea.
Format
:
Electronic Resources
Electronic Access
:
Publication Date
:
2024
Publication Information
:
Oxford :
Taylor & Francis Group,
2024.
©2024.
Shelf Number | Material Type | Copy | Shelf Location | Status |
---|
658.827 | 1:E-BOOK | 1 | 1:ON-DEMAND | Browse online or request access to ebook |