Machine generated contents note: pt. 1 WEB 2.0: STRATEGIC AND OPERATIONAL BUSINESS MODELS -- 1.Introduction to Part 1 / Marianna Sigala -- 2.Web 2.0 and Networks in Wine Tourism: The Case Studies of greatwinecapitals.com and wineandhospitalitynetwork.com / Athina Nella -- 3.Web 2.0 and Customer Involvement in New Service Development: A Framework, Cases and Implications in Tourism / Marianna Sigala -- 4.`Creating the Buzz': Merchant City (Glasgow) Case Study / Alan Stevenson -- 5.Examining Hotel Managers' Acceptance of Web 2.0 in Website Development: A Case Study of Hotels in Hong Kong / Rob Law -- pt. 2 WEB 2.0: APPLICATIONS FOR MARKETING -- 6.Introduction to Part 2 / Evangelos Christou -- 7.Theoretical Models of Social Media, Marketing Implications, and Future Research Directions / John C. Crotts -- 8.Riding the Social Media Wave: Strategies of DMOs Who Successfully Engage in Social Media Marketing / Ulrike Gretzel -- 9.National DMOs and Web 2.0 / Daniela Attard --

Contents note continued: 10.Arizona Meeting Planners' Use of Social Networking Media / Timothy J. Tyrrell -- 11.Web 2.0 and Pricing Transparency in Hotel Services / Athina Nella -- 12.Blogs: "Re-inventing" Tourism Communication / Serena Volo -- pt. 3 WEB 2.0: TRAVELLERS' BEHAVIOUR -- 13.Introduction to Part 3 / Ulrike Gretzel -- 14.Travellers 2.0: Motivation, Opportunity and Ability to Use Social Media / Jacques Bulchand-Gidumal -- 15.Use and Creation of Social Media by Travellers / Ulrike Gretzel -- 16.Users' Attitudes Toward Online Social Networks in Travel / Anil Bilgihan -- 17.An Exploration of Wine Blog Communication Patterns / Dimitrios Vagianos -- 18.The Effect of E-Reviews on Consumer Behaviour: An Exploratory Study on Agro-Tourism / Achim Spiller -- pt. 4 WEB 2.0: KNOWLEDGE MANAGEMENT AND MARKET RESEARCH -- 19.Introduction to Part 4 / Marianna Sigala -- 20.Knowledge Management and Web 2.0: Preliminary Findings from the Greek Tourism Industry / Kalotina Chalkiti --

Contents note continued: 21.Analysing Blog Content for Competitive Advantage: Lessons Learned in the Application of Software Aided Linguistics Analysis / Peyton R. Mason -- 22.Social Media Monitoring: A Practical Case Example of City Destinations / Jim Hamill.