Economy Hotels in China [electronic resource] : A Glocalized Innovative Hospitality Sector
by
Huang, Songshan Sam.
ISBN
:
9781135042325
Title
:
Economy Hotels in China [electronic resource] : A Glocalized Innovative Hospitality Sector
Author
:
Huang, Songshan Sam.
Personal Author
:
Huang, Songshan Sam.
Publication Information
:
Hoboken : Taylor and Francis, 2014.
Physical Description
:
1 online resource (200 p.)
Series
:
Routledge Contemporary China Series
General Note
:
Description based upon print version of record.
Contents
:
Cover; Title Page; Copyright Page; Dedication; Table of Contents; List of figures; List of tables; Preface; 1 Economy hotels in China: A historical perspective; 2 Macro-environmental factors affecting economy hotels in China; 3 Consumer markets for economy hotels in China; 4 Economy hotel expansion strategies; 5 Economy hotel management in China; 6 Entrepreneurs in economy hotels in China; 7 Case study I: Home Inn; 8 Case study II: 7 Days Inn; 9 Case study III: Jinjiang Inn; 10 Customer lived experiences in economy hotels in China; 11 The future of economy hotels in China; Index
Subject Term
:
China -- Economic conditions -- 1976-2000.
China -- Economic conditions -- 2000-.
Hospitality industry -- China.
Hotels -- China -- Marketing.
Hotels -- China.
Tourism -- China.
Added Author
:
Sun, Xuhua Michael.
Format
:
Electronic Resources
Electronic Access
:
Publication Date
:
2014
Publication Information
:
Hoboken : Taylor and Francis, 2014.
| Shelf Number | Material Type | Copy | Shelf Location | Status |
|---|
| 338.47910951 | 1:E-BOOK | 1 | 1:ON-DEMAND | Browse online or request access to ebook |