Cover -- Endorsements -- Half Title -- Series -- Title -- Copyright -- Dedication -- Contents -- List of figures -- List of tables -- List of contributors -- Acknowledgements -- 1 Introduction to Contemporary Marketing and Consumer Behaviour in Sustainable Tourism -- Part 1 Sustainable tourism practices -- 2 Digitization and green finance, tools for sustainable tourism -- 3 Urban air transport and the future of tourism -- 4 Consumer behaviour and sustainability in hospitality -- Part 2 Food waste, consumer behaviour and marketing -- 5 Highlights of food waste consumer behaviour in households and food services sector -- 6 Boosting brand management through urban tourism: a focus on Chaozhou, China -- 7 Sustainability initiatives in tourism and marketing of sustainable tourism destination -- Part 3 Exploring sustainable tourism impact and strategies -- 8 Teaching economic development through projects: a case study of marketing sustainable tourism in Albania -- 9 Flygskam and its implications for sustainable tourism: a social media analysis of the flight shaming -- 10 Linking celebrity endorsement and sports apparel: a focus on British customers in sports industry -- 11 Sustainable tourism as a driver of green infrastructure transformation: case study of districts in Poland in the years 2010-2020 -- 12 Artificial intelligence (AI) systems, customer experience and preference in the tourism industry in Ghana: Focus on Accra Metropolis -- Index.