Foreword; Preface; Contents; 1 Information and Communication Technologies (ICTs) in Tourism: Concepts and Developments; Abstract; 1.1 ICTs Developments in Tourism; 1.2 From Web 1.0 to Web 3.0: Concepts and Definitions; 1.3 Social Media Classification; 1.3.1 Collaborative Projects; 1.3.2 Virtual Communities; 1.3.2.1 Micro-Blogging: The Case of Twitter; 1.3.3 Content Communities; 1.3.3.1 Online Pinboards: The Case of Pinterest; 1.3.4 Social Network Sites; 1.3.4.1 Facebook Corporate Pages; 1.3.5 Virtual Games/Social Worlds; 1.4 The Development of Social Media in Tourism; References

2 The Digitization of Word-of-Mouth Abstract; 2.1 The Concept of Word-of-Mouth; 2.2 Word-of-Mouth and Electronic Word-of-Mouth; 2.3 Electronic Word-of-Mouth Outcomes; 2.4 eWOM Biased Information; 2.5 Dimensions for An Analysis of eWOM; 2.5.1 The Message; 2.5.2 The Communicator; 2.5.3 The Receiver; 2.6 Recommendation Framing; 2.7 Credibility of User-Generated Content; 2.7.1 Reviews, Rankings, and Ratings in the Tourism Sector: The TripAdvisor Experience; References; 3 Social Media Impacts on Travelers; Abstract; 3.1 Consumer Behavior in Tourism; 3.2 The Travel Experience

3.3 Social Media Influence on Travelers' Planning Process 3.3.1 Pre-Trip Phase; 3.3.2 During-Trip Phase; 3.3.3 Post-Trip Phase; 3.4 Sharing Travel Experiences on Social Media; 3.4.1 Tourism Experience and Storytelling; 3.4.2 The Dimensions of Co-Creation Through Technology; 3.4.3 Motivations for Sharing Travel Experience; 3.5 Social Media Users; 3.5.1 Lurkers and Posters; 3.5.2 Social Shoppers; 3.5.3 Social Media Users Demographics; References; 4 Social Media Impacts on Travel Suppliers: Social Media Marketing; Abstract; 4.1 Recent Developments in the Travel Distribution System

4.1.1 The Role of Social Media in Travel Distribution4.1.2 A Focus on Flash Sales and Social Couponing; 4.2 Social Media Approaches for Travel Companies; 4.2.1 A Focus on Customer Engagement; 4.2.2 Social Media Approaches; 4.3 New Ways of Interacting with Customers: From Information to Conversations; 4.3.1 Relationship Marketing; 4.3.2 Online Relationship Marketing; 4.3.3 Customer Relationship Management; 4.3.4 Electronic Customer Relationship Management in Tourism and Hospitality; 4.3.5 Social Media Customer Care; 4.4 Travelers' Engagement by Means of Social Media

4.4.1 Consumers' Engagement in Online Corporate Blogs4.4.2 Well Begun Is Half Done: Give a Good Welcome; 4.4.3 Engaging Content on Social Media; 4.4.3.1 Social Media Content Focus and Storytelling; 4.4.3.2 Call Social Media Users to Action; 4.4.3.3 An Investigation on European Hotel Brands Facebook Approaches; 4.5 How to Manage Electronic Word-of-Mouth; 4.5.1 A Focus on Online Travel Reviews: Reply or not to Reply?; 4.6 Social Media and Communication; 4.6.1 A Focus on Facebook Advertising Tools; 4.7 Social Media Use Within Pricing and Revenue Management; References

5 Mobile Social Media Marketing in Tourism