Contemporary issues in events, festivals and destination management.
by
 
Van Niekerk, Mathilda, 1972-. author.

ISBN
9781787146495

Title
Contemporary issues in events, festivals and destination management.

Author
Van Niekerk, Mathilda, 1972-. author.

Personal Author
Van Niekerk, Mathilda, 1972-. author.

Physical Description
1 online resource (233 pages)

Series
International Journal of Contemporary Hospitality Management ; v.29

Contents
Thematic trends in event management research -- Event innovation induced corporate branding -- "We've never measured it, but it brings in a lot of business" -- Sport mega-events and nation branding -- Enhancing destination competitiveness through disability sport event legacies -- Identifying antecedents and outcomes of festival satisfaction -- How to create a profitable boothscape? -- The event and festival life cycle - developing a new model for a new context -- The effects of festival attendees' experiential values and satisfaction on re-visit intention to the destination -- In pursuit of an environmentally friendly convention industry.

Local Note
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2017. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

Subject Term
Hospitality industry -- Management.

Added Author
Okumus, Fevzi.

Format
Electronic Resources

Electronic Access
Click here to view book

Publication Date
2017

Publication Information
Bradford, West Yorkshire :
 
Emerald Publishing Limited,
 
2017.
 
©2017.


Shelf NumberMaterial TypeCopyShelf LocationStatus
658.456 VAN1:E-BOOK11:ONLINEAvailable for online access and/or download