Cover; EDITORIAL ADVISORY BOARD; Editorial; Guest editorial; External entrepreneurs/investors and guanxi: hostels in a tourism area, Xinjiang, China; Image of China tourism and sustainability issues in Western media: an investigation of National Geographic; Poverty alleviation via tourism cooperatives in China: the story of Yuhu; Does social identity affect residents' attitude toward tourism development?; Do ethical and sustainable practices matter?; Can setting hotel rate restrictions help balance the interest of hotels and customers?

How and when the effect of ethical leadership occurs? A multilevel analysis in the Chinese hospitality industryUnderstanding CSR from the perspective of Chinese diners: the case of McDonald's