A Pragmatic Perspective on Press Releases -- Institutional discourse, professional discourse, organizational discourse -- Towards a research method -- The activity of issuing press releases -- The language of press releases -- Newsmaking and news management -- Projected Discourse -- Models of receiver roles -- Functional analysis of receiver roles in press releases -- Projected discourse -- Self-Reference in Press Releases -- The institutional voice -- Data analysis -- Meeting the formal requirements of news reporting (preformulation[subscript i]) -- Content 'in sync' (preformulation[subscript ii]) -- Displaced discourse -- Co-operation and beyond -- Self-Quotation in Press Releases -- Quotations in press releases -- Self-quotation -- Constructed quotations -- (P)reformulation -- The view from Bakhtin -- The Functions of Self-Quotation in Press Releases -- Point of view operation -- The dramatic function -- The distancing function -- The reliability function -- The attitude function -- Explicit Semi-Performatives in Press Releases -- Explicit semi-performatives in press releases -- Preformulation[subscript i] -- Preformulation[subscript ii] -- Self-quotes and performatives -- A Case Study of the Valdez Corpus -- Exxon's Valdez news -- General structure -- Presupposition manipulations -- Self-reference -- Self-quotation -- Explicit semi-performatives -- Perspective: asymmetries in the news -- Interpretation and pre-interpretation.