The pursuit of new product development : the business development process / Marc A. Annacchino.
by
Annacchino, Marc A.
ISBN
:
9780750679930
9780080468327
Title
:
The pursuit of new product development : the business development process / Marc A. Annacchino.
Author
:
Annacchino, Marc A.
Personal Author
:
Annacchino, Marc A.
Publication Information
:
Amsterdam ; Boston : Butterworth-Heinemann, ©2007.
Physical Description
:
1 online resource (xii, 512 pages) : illustrations
General Note
:
Includes index.
Contents
:
Chapter 1: The Business Objective -- Chapter 2: Market Opportunity -- Chapter 3: The Business Concept the New Product -- Chapter 4: The Product and Business Plan -- Chapter 5: Justifying a Program: The Accounting Viewpoint -- Chapter 6: Starting Out -- Chapter 7: Executing the Plan -- Chapter 8: Manufacturing Development -- Chapter 9: The Prelaunch Checklist -- Chapter 10: The Product Launch -- Chapter 11: The Pursuit and Product Management -- Chapter 12: Business Development Records Format.
Local Note
:
eBooks on EBSCOhost
Subject Term
:
New products.
Product management.
Format
:
Electronic Resources
Electronic Access
:
Publication Date
:
2007
Publication Information
:
Amsterdam ; Boston : Butterworth-Heinemann, ©2007.
| Shelf Number | Material Type | Copy | Shelf Location | Status |
|---|
| 658.575 22 | 1:E-BOOK | 1 | 1:ONLINE | Available for online access and/or download |