New product development and delivery : ensuring successful products through integrated process management / Dale Brethauer.
by
Brethauer, Dale M.
ISBN
:
9780814426562
9780814407134
Title
:
New product development and delivery : ensuring successful products through integrated process management / Dale Brethauer.
Author
:
Brethauer, Dale M.
Personal Author
:
Brethauer, Dale M.
Publication Information
:
New York : AMACOM, ©2002.
Physical Description
:
1 online resource (xvi, 192 pages) : illustrations
Contents
:
""Contents""; ""Figures""; ""Foreword""; ""Preface""; ""The Foundation Elements of Successful Transfers""; ""Communication Tools""; ""Robust Design and Product Tools""; ""Financial Tools""; ""Developing and Implementing a Formal Transfer Process""; ""Proliant, Inc.: A Success Story""; ""Proliant's Transfer Process Notebook""; ""Index""
Local Note
:
eBooks on EBSCOhost
Subject Term
:
New products -- Marketing.
Format
:
Electronic Resources
Electronic Access
:
Publication Date
:
2002
Publication Information
:
New York : AMACOM, ©2002.
| Shelf Number | Material Type | Copy | Shelf Location | Status |
|---|
| 658.8 21 | 1:E-BOOK | 1 | 1:ONLINE | Available for online access and/or download |