Built to Love [electronic resource] : Creating Products That Captivate Customers.
by
Boatwright, Peter.
ISBN
:
9781605096995
9781605097008
Title
:
Built to Love [electronic resource] : Creating Products That Captivate Customers.
Author
:
Boatwright, Peter.
Personal Author
:
Boatwright, Peter.
Publication Information
:
San Francisco : Berrett-Koehler Publishers, 2010.
Physical Description
:
1 online resource (191 pages)
Series
:
A BK business book
Contents
:
Contents; Foreword; Preface; Introduction: Energizing the Marketplace; Chapter 1 Product Emotions; Chapter 2 Profitability of Emotions; Chapter 3 The High-Emotion Index: Stock Market Gains from Emotion; Chapter 4 The Paths to Emotion; Chapter 5 Supported Emotions: The Key to Today's Leading Products; Chapter 6 Product Emotion Strategy; Chapter 7 The Emotion of Form and Touchpoints to Create It; Chapter 8 Meeting Societal Needs: Positive Roles for Emotion; Chapter 9 Emotion's Role in Technology Products; Chapter 10 Taking Action: Transform Your Products and Brands to Captivate Customers.
AcknowledgmentsNotes; Index; About the Authors.
Local Note
:
eBooks on EBSCOhost
Subject Term
:
New products.
Product management.
Customer relations -- Management.
Added Author
:
Cagan, Jonathan.
Sturgess, Donna.
Format
:
Electronic Resources
Electronic Access
:
Publication Date
:
2010
Publication Information
:
San Francisco : Berrett-Koehler Publishers, 2010.
| Shelf Number | Material Type | Copy | Shelf Location | Status |
|---|
| 658.575 | 1:E-BOOK | 1 | 1:ONLINE | Available for online access and/or download |