Luxury Retail Management : How the World's Top Brands Provide Quality Product and Service Support.
by
Chevalier, Michel.
ISBN
:
9780470830284
Title
:
Luxury Retail Management : How the World's Top Brands Provide Quality Product and Service Support.
Author
:
Chevalier, Michel.
Personal Author
:
Chevalier, Michel.
Edition
:
1st ed.
Physical Description
:
1 online resource (322 pages)
Contents
:
Intro -- Luxury Retail Management: How the World's Top Brands Provide Quality Product and Service Support -- Contents -- Introduction -- Chapter 1: Luxury and Brand Power -- Chapter 2: The Distribution Models of Luxury -- Chapter 3: The Different Outlets of Luxury Distribution -- Chapter 4: The Internet as a Channel of Distribution -- Chapter 5: Luxury Store Location -- Chapter 6: Luxury Store Concept and Design -- Chapter 7: Luxury Store Economics -- Chapter 8: Luxury Retail Pricing -- Chapter 9: Customer In-Store Behavior -- Chapter 10: The Importance of Stores in Customer Relationship Building -- Chapter 11: Building Loyalty in Luxury Brands -- Chapter 12: Advertising and Communication -- Chapter 13: The Future of Luxury Brand Retailing -- Appendix: Managing a Store Toolbox -- Bibliography -- About the Authors -- Index.
Local Note
:
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
Subject Term
:
Luxury goods industry -- Management.;Luxury goods industry -- Customer services.;Brand name products.
Added Author
:
Gutsatz, Michel.
Format
:
Electronic Resources
Electronic Access
:
Publication Date
:
2012
Publication Information
:
Hoboken :
John Wiley & Sons, Incorporated,
2012.
©2012.
Shelf Number | Material Type | Copy | Shelf Location | Status |
---|
658.87 | 1:E-BOOK | 1 | 1:ON-DEMAND | Browse online or request access to ebook |