Luxury Retail Management : How the World's Top Brands Provide Quality Product and Service Support.
by
 
Chevalier, Michel.

ISBN
9780470830284

Title
Luxury Retail Management : How the World's Top Brands Provide Quality Product and Service Support.

Author
Chevalier, Michel.

Personal Author
Chevalier, Michel.

Edition
1st ed.

Physical Description
1 online resource (322 pages)

Contents
Intro -- Luxury Retail Management: How the World's Top Brands Provide Quality Product and Service Support -- Contents -- Introduction -- Chapter 1: Luxury and Brand Power -- Chapter 2: The Distribution Models of Luxury -- Chapter 3: The Different Outlets of Luxury Distribution -- Chapter 4: The Internet as a Channel of Distribution -- Chapter 5: Luxury Store Location -- Chapter 6: Luxury Store Concept and Design -- Chapter 7: Luxury Store Economics -- Chapter 8: Luxury Retail Pricing -- Chapter 9: Customer In-Store Behavior -- Chapter 10: The Importance of Stores in Customer Relationship Building -- Chapter 11: Building Loyalty in Luxury Brands -- Chapter 12: Advertising and Communication -- Chapter 13: The Future of Luxury Brand Retailing -- Appendix: Managing a Store Toolbox -- Bibliography -- About the Authors -- Index.

Local Note
Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2019. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.

Subject Term
Luxury goods industry -- Management.;Luxury goods industry -- Customer services.;Brand name products.

Added Author
Gutsatz, Michel.

Format
Electronic Resources

Electronic Access
Click here to view book

Publication Date
2012

Publication Information
Hoboken :
 
John Wiley & Sons, Incorporated,
 
2012.
 
©2012.


Shelf NumberMaterial TypeCopyShelf LocationStatus
658.871:E-BOOK11:ON-DEMANDBrowse online or request access to ebook