Chapter 1: Introduction -- 1.1 Why Project Management? -- 1.2 What is Project Management? -- 1.3 Organisation of the Book -- 1.4 Who is this Book for? -- 1.5 How to Use this Book? -- PART I: A Theoretical Introduction -- Chapter 2: The Creative Process -- 2.1 The Start of the Creative Process -- 2.2 A Tailor-Made Approach for Each Problem -- Chapter 3: The Event -- 3.1 What is an Event? -- 3.2 Every Objective Requires Its Own Form -- 3.3 The Parties Involved -- 3.4 An Event as a Project -- Chapter 4: The Concept of Project Management -- 4.1 The Basic Shape of the Concept -- 4.2 Foundation of the Project Management Concept -- 4.3 The Product Track -- 4.4 The Marketing and Communication Track -- 4.5 The Control-Oriented Track -- 4.6 The Decision-Making Track -- 4.7 The Detailed Project Management Concept -- PART II: Getting Started -- Chapter 5: Step-By-Step plan for an Event Project -- 5.1 The Initiative Phase (Project Proposal) -- 5.2 The Preparation Phase (Project Plan) -- 5.3 The Development Phase (Production Programme) -- 5.4 The Execution Phase and Completion Phase -- Chapter 6: Step-By-Step Plan for a Conference Project -- 6.1 The Initiative Phase (Project Proposal) -- 6.2 The Preparation Phase (Project Plan) -- 6.3 The Development Phase (Production Programme) -- 6.4 The Execution and Completion Phase.