Neuro design : neuromarketing insights to boost engagement and profitability / Darren Bridger.
by
Bridger, Darren, author.
ISBN
:
9780749478896
Title
:
Neuro design : neuromarketing insights to boost engagement and profitability / Darren Bridger.
Author
:
Bridger, Darren, author.
Personal Author
:
Bridger, Darren, author.
Physical Description
:
1 online resource (xi, 252 pages)
Contents
:
- Chapter -- 01: What Is Neuro Design?;
- Chapter -- 02: Neuroaesthetics;
- Chapter -- 03: How to Make Designs More Intuitive;
- Chapter -- 04: How First Impressions Work;
- Chapter -- 05: Multi-Sensory and Emotional Design;
- Chapter -- 06: Saliency Maps;
- Chapter -- 07: Visual Persuasion and Behavioural Economics;
- Chapter -- 08: Decoding Screens;
- Chapter -- 09: Viral Designs;
- Chapter -- 10: Neuro Design Presentations;
- Chapter -- 11: Conducting Research;
- Chapter -- 12: Conclusion
Local Note
:
eBooks on EBSCOhost
Subject Term
:
Neuromarketing.
Product design -- Psychological aspects.
Web sites -- Design.
Internet marketing.
Conception de produit -- Aspect psychologique.
Sites Web -- Conception.
Marketing sur Internet.
Web graphics & design.
Advertising.
Market research.
Mathematical modelling.
BUSINESS & ECONOMICS -- Industrial Management.
BUSINESS & ECONOMICS -- Management.
BUSINESS & ECONOMICS -- Management Science.
BUSINESS & ECONOMICS -- Organizational Behavior.
Internet marketing
Neuromarketing
Web sites -- Design
Web graphics and design.
Brands and branding.
Format
:
Electronic Resources
Electronic Access
:
Publication Date
:
2017
Publication Information
:
London ;
New York, NY :
Kogan Page Limited,
2017.
©2017
| Shelf Number | Material Type | Copy | Shelf Location | Status |
|---|
| 658.80019 23 | 1:E-BOOK | 1 | 1:ONLINE | Available for online access and/or download |