1 Hospitality - what's it all about? -- 2 Some basic facts -- 3 Franchising and branding: where the challenge lies -- 4 What kind of hotel will suit me best? -- 5 Location, location and location -- 6 Using the business agent -- 7 Is the business sound? -- 8 The importance of occupancy - and interpreting the accounts -- 9 Is the purchase feasible? -- 10 Raising the finance -- 11 Finding a good lawyer and some legal points -- 12 Taking over -- 13 Budgeting -- 14 Sole trader or limited company - and some legal points -- 15 Starting from scratch - some thoughts on conversion -- 16 Building up the business -- 17 Boosting your sales -- 18 Harnessing social media to your business -- 19 What to do about the restaurant? -- 20 You and your staff -- 21 Keeping up the investment -- 22 What of the future?