Intro -- Table of Contents -- Foreword -- Introduction -- Chapter 1: What is a Personal Chef? -- The Growing Need for Personal Chefs -- What Does a Personal Chef Do? -- What Qualities Does a Successful Personal Chef Need? -- Where Does a Personal Chef Work? -- What Areas Can a Personal Chef Specialize In? -- Who Hires Personal Chefs? -- Chapter 2: What Education is Required to Become a Personal Chef? -- Do You Need a Formalized Education? -- What Are My Culinary Education Options? -- The Culinary Business Academy -- Business Education and Experience -- Chapter 3: Developing a Business Plan -- Why Do I Need a Business Plan? -- The Elements of a Business Plan -- Chapter 4: Setting Up a Business Budget -- Chapter: 5 What Equipment Does a Personal Chef Need? -- Chapter 6: Where Should I Set Up My Business? -- Working in Your Client's Kitchen -- Cooking in Your Own Kitchen -- Renting a Kitchen Space -- What to Consider When Determining Where You Will Work -- Chapter 7: Hiring and Training Employees -- Finding and Pre-Screening Employees -- The Interview Process -- Training Employees -- Contracting with Professionals -- Chapter 8: Catering to the Dietary Needs of Your Clients -- Health Related Eating Restrictions -- Religious and Culturally Based Dietary Needs -- Vegetarian and Vegan Diets -- Diets and Weight Loss -- Chapter 9: Learning to Cater to Your Client's Personal Preferences -- Chapter 10: Customer Service and Satisfaction -- Creating a Customer Friendly Business -- What Do I Do When One of My Clients Ends Service? -- Customer Service Do's and Don'ts -- Turning Unhappy Customers into Happy Customers -- Asking for Referrals -- Chapter 11: What Should You Charge? -- Overhead and Other Expenses -- Credentials, Level of Expertise, and Experience -- Specialty Services -- Competition in Your Area -- Demand in Your Area.

Developing Fees for Your Personal Chef Services -- Chapter 12: Preparing for the Financial Responsibilities of Being Self-Employed -- Leaving Your Current Job to Enter the World of the Business Owner -- Benefits and Insurance -- Chapter 13: Marketing Your Personal Chef Services -- Internet Marketing: Bringing your Business to the Web -- Techniques to Avoid When Using Keywords in Your Web Site Content -- Other Ways to Use Keywords to Improve Your Search Engine Rankings -- Chapter 14: Software and Web Services to Help You Run Your Personal Chef Business -- Web Site Creation Tools -- CGI Forms and Autoresponder Tools -- Visitor Tracking Software -- Accounting, Business, and Financial Tools -- Chapter 15: Case Studies -- Bibliography -- Dedication & Biography -- Glossary -- More Great Titles from Atlantic Publishing.