Strategic marketing planning for the small to medium-sized business [electronic resource] : writing a marketing plan / David W. Anderson.
by
Anderson, David W.
ISBN
:
9781606493748
Title
:
Strategic marketing planning for the small to medium-sized business [electronic resource] : writing a marketing plan / David W. Anderson.
Author
:
Anderson, David W.
Personal Author
:
Anderson, David W.
Edition
:
1st ed.
Publication Information
:
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, ©2012.
Physical Description
:
1 online resource (xii, 96 pages).
Series
:
Marketing strategy collection,
General Note
:
Title from PDF title page (viewed Jan. 25, 2012).
Includes index.
Contents
:
Acknowledgments -- From the author -- How to use this manual -- 1. Marketing theory: real life -- 2. Doing your homework -- 3. Competing effectively -- 4. Identifying marketplace trends -- 5. The marketing plan -- 6. Common ways to send a message to your market -- 7. A working model -- 8. Bringing the total plan together -- Conclusion -- Index.
Local Note
:
eBooks on EBSCOhost
Subject Term
:
Small business marketing -- Planning.
Strategic planning.
Added Corporate Author
:
Business Expert Press.
Format
:
Electronic Resources
Electronic Access
:
Publication Date
:
2012
Publication Information
:
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, ©2012.
| Shelf Number | Material Type | Copy | Shelf Location | Status |
|---|
| 658.8 23 | 1:E-BOOK | 1 | 1:ONLINE | Available for online access and/or download |