Social media in strategic management [electronic resource] / edited by Miguel R. Olivas-Luján, Tanya Bondarouk.
by
Olivas-Lujan, Miguel R.
ISBN
:
9781781908990
9781299789685
Title
:
Social media in strategic management [electronic resource] / edited by Miguel R. Olivas-Luján, Tanya Bondarouk.
Author
:
Olivas-Lujan, Miguel R.
Edition
:
1st ed.
Publication Information
:
Bingley, UK : Emerald, ©2013.
Physical Description
:
1 online resource (xvi, 276 pages).
Series
:
Advanced series in management, v. 11
Contents
:
Strategic management and social media : the leading edge / Miguel R. Olivas-Luján, Tanya Bondarouk -- Digital behaviors and people risk : challenges for risk management / Andy Phippen, Simon Ashby -- Leveraging social media technology for business transformation : the case of corporate social communities / Richard L. Gruner, Damien Power, Paul K. Bergey -- Strategic management and social media : an empirical analysis of electronic social capital and online fundraising / Raymond Henry, Lisa Bosman -- Disentangling the strategic use of social media in the insurance industry : a value co-creation perspective / Manuel Castriotta [and others] -- You might be reputable but are you "liked"? Orchestrating corporate reputation co-creation on Facebook / Anna K. Zarkada, Christina Polydorou -- Social media as a strategic tool : going beyond the obvious / Poonam Arora, Carolyn E. Predmore -- Increasing dynamic capabilities of health organizations with social media / Ricky C. Leung -- Social media champions : drivers and sophistication process of social media strategic management / Lukasz M. Bochenek, Sam Blili -- Innovation management, lead-users, and social media : introduction of a conceptual framework for integrating social media tools in lead-user management / Markus Ernst, Alexander Brem, Kai-Ingo Voigt -- Social media as marketing strategy : an explorative study on adoption and use by retailers / Carlota Lorenzo-Romero, Efthymios Constantinides, María-del-Carmen Alarcón-del-Amo -- Global talent management in multinational corporations and the role of social networks / Huub Ruël, Tanya Bondarouk, Lena Dresselhaus -- Culture and social media : exploration of differences between the United States and Japan / Satoko Suzuki, Kosuke Takemura -- Social networking sites (SNS) : talent management in emerging markets : India and Mexico / Pramila Rao.
Local Note
:
eBooks on EBSCOhost
Subject Term
:
Strategic planning.
Social media.
Added Author
:
Olivas-Lujan, Miguel R.
Bondarouk, Tanya, 1967-
Format
:
Electronic Resources
Electronic Access
:
Publication Date
:
2013
Publication Information
:
Bingley, UK : Emerald, ©2013.
Shelf Number | Material Type | Copy | Shelf Location | Status |
---|
658.40 | 1:E-BOOK | 1 | 1:ONLINE | Available for online access and/or download |