Strategic management for hospitality and tourism / Fevzi Okumus, Levent Altinay, Prakash Chathoth.
by
Okumus, Fevzi
ISBN
:
9780750665223
Title
:
Strategic management for hospitality and tourism / Fevzi Okumus, Levent Altinay, Prakash Chathoth.
Author
:
Okumus, Fevzi
Personal Author
:
Okumus, Fevzi
Edition
:
1st ed.
Publication Information
:
Amsterdam ; Boston ; London : Butterworth-Heinemann, 2010.
Physical Description
:
xiv, 333 p. : ill., maps ; 25 cm.
Contents
:
Introduction To Strategy- Introduction to strategic management; Strategic management in hospitality and tourism: Strategy Context - The hospitality and tourism industry context; The organizational context; Strategy Content - Business level strategies; Corporate level strategies; Network level strategies; Strategy Process - Strategic planning or strategic thinking; Strategy formation; Strategy implementation and change; Synthesis - Relating content, process and context.
Subject Term
:
Tourism -- Management.
Hospitality industry -- Management.
Strategic planning.
Added Author
:
Altinay, Levent.
Chathoth, Prakash
Format
:
Electronic Resources
Publication Date
:
2010
Publication Information
:
Amsterdam ; Boston ; London : Butterworth-Heinemann, 2010.
| Shelf Number | Material Type | Copy | Shelf Location | Status |
|---|
| 647.94068 OKU | Book | 1 | Standard shelving location | Standard shelving location |