Strategic Management for Hospitality and Tourism; Copyright; Contents; PREFACE; Part I Introduction to Strategy; CHAPTER 1 Introduction to Strategic Management; Introduction; Historical Origins of Strategy and Strategic Management; Schools of Thought on Strategic Management; Overall Aims of Strategic Management: Creating a Competitive Advantage; Defining Key Terms; The Book's Approach and Structure; Summary; Study Questions; References and Further Readings; CHAPTER 2 Strategic Management in Hospitality and Tourism; Introduction; Defining the Hospitality and Tourism Context

Types of Hospitality and Tourism OrganizationsCharacteristics of Hospitality and Tourism Organizations; The Case for Strategic Management in H&T Organizations; Applying Strategic Management in the H&T Context; Strategy Research in the Hospitality and Tourism Field; Summary; Study Questions; Small Case Study; References and Further Readings.; Part II Strategy Context; CHAPTER 3 The Hospitality and Tourism Industry Context; Introduction; Characterising the External Environment; Understanding the Macro Environment; The Task Environment and Influence of Industry Structure

The Dynamics of Competition and Strategic GroupsEnvironmental Scanning and the Hospitality/Tourism Firm; The External Environment in the International Perspective; Summary; Study Questions; References and Further Readings; CHAPTER 4 The Organisational Context; Introduction; Identifying Different Stakeholders; Organisational Functions; The Influence of Organisational Structure; Influence of Leadership; Influence of Organisational Culture; The Organisational Context in the International Perspective; Summary; Study Questions; References and Further Readings.; Part III Strategy Content

CHAPTER 5 Business-Level StrategiesIntroduction; The Parameters of Competitive Strategy; What is the Basis of a Good Strategy?; Positioning and Generic Strategies; The Industry Life Cycle and Competitive Dynamics; Resources, Capabilities, and Competencies; Business-Level Strategy in the International Perspective; Summary; Study Questions; References and Further Readings; CHAPTER 6 Corporate-Level Strategies; Introduction; Corporate Strategy; The Portfolio Approach; Corporate Strategy and Adding Value; The Core Competence Approach; Creating and Sustaining the Multibusiness Advantage

Corporate-Level Strategy in the International PerspectiveSummary; Study Questions; References and Further Readings; CHAPTER 7 Network-Level Strategies; Introduction; Strategic Alliances; Franchising; Management Contracts; Joint Ventures; Wholly Owned Subsidiaries; Strategic Alliance Formation in the International Context; Summary; Study Questions; References and Further Readings; Part IV The Strategy Process; CHAPTER 8 Strategy Formation-Strategy Formulation and Implementation; Introduction; Strategy Formation-Strategy Formulation and Implementation

Strategy Formation in the International Context