Banyan Tree : sustainability of a brand during rapid global expansion / Cathy Enz, Ali Farhoomand.
by
Enz, Cathy A., 1956-
ISBN
:
9789881807984
Title
:
Banyan Tree : sustainability of a brand during rapid global expansion / Cathy Enz, Ali Farhoomand.
Author
:
Enz, Cathy A., 1956-
Personal Author
:
Enz, Cathy A., 1956-
Publication Information
:
Hong Kong : Asia Case Research Centre, University of Hong Kong, 2008.
Physical Description
:
39 p. : ill. ; 30 cm. + 1 DVD (26 mins.)
Series
:
Focus Asia : business leaders case study and video series
Series Title
:
Focus Asia : business leaders case study and video series
General Note
:
Book and DVD set enclosed in box.
Corporate Subject
:
Banyan Tree (Firm)
Subject Term
:
Tourism.
Strategic planning.
Business planning.
Hospitality industry -- Strategic planning.
Added Author
:
Farhoomand, Ali.
Format
:
Books
Publication Date
:
2008
Publication Information
:
Hong Kong : Asia Case Research Centre, University of Hong Kong, 2008.
| Shelf Number | Material Type | Copy | Shelf Location | Status |
|---|
| TR 658.42 ENZ | DVD Booklet | 1 | Standard shelving location | Standard shelving location |
| TR DVD 658.42 ENZ | Teacher Reference | 1 | Standard shelving location | Standard shelving location |