Strategy for tourism [electronic resource] / John Tribe.
by
Tribe, John.
ISBN
:
9781906884949
Title
:
Strategy for tourism [electronic resource] / John Tribe.
Author
:
Tribe, John.
Personal Author
:
Tribe, John.
Publication Information
:
Oxford : Goodfellow Publishers Limited, 2010.
Physical Description
:
1 online resource (264 p.)
General Note
:
Description based upon print version of record.
Contents
:
Contents; About the author; Part I: Strategic Purpose; 1Introduction to Strategy; Introduction; The meaning of strategy; The process of strategy; The importance of strategy; Contexts and uses of strategy in tourism; Competing approaches to strategy; 2 Mission and Purpose; Introduction; Vision, missions and objectives; Types of mission; Mission types and mission agenda; Mission and reality; Governance; Social responsibility; Stakeholders and stakeholder power; 3 Culture and Strategy; Introduction; Culture, difference and reproduction; Organisational culture; The cultural environment
Part II: Strategic Analysis 4 The External Environment: PEST; Introduction; The political environment; The economic environment; The socio-cultural environment; The technological environment; PEST analysis; 5 The External Environment: Competition; Introduction; Industries, markets and strategic groups; Porter's five forces analysis; Competitor analysis; Destination competitiveness; 6 The Internal Environment: Capability; Introduction; Resources and competences; Performance monitoring and control; Comparative analysis; Evaluation of products; SWOT analysis; Part III: Strategic Choice
7 Strategic OptionsIntroduction; Porter's generic strategies; Porter adapted; Elasticity and margins; Sustaining competitive advantage; Game theory; 8 Strategic Directions and Methods; Introduction; Directions; Methods: growth; Methods: innovation; 9 Strategic Evaluation; Introduction; Suitability; Acceptability; Feasibility; Choosing between options; Part IV: Strategic Implementation; 10 Organising and Resourcing; Introduction; Resource planning; Design of organisational structure; 11 Managing and Monitoring; Introduction; Management of change; Control mechanisms; Effective implementation
12 Strategy in ActionIntroduction; Preparation of a strategy; Strategists; Gender and strategy; Strategy review; Turnaround strategies; Crisis management strategies; Concluding remarks; Index
Subject Term
:
Benchmarking (Management).
Leisure industry -- Management.
Tourism -- Management.
Tourism.
Format
:
Electronic Resources
Electronic Access
:
Publication Date
:
2010
Publication Information
:
Oxford : Goodfellow Publishers Limited, 2010.
Shelf Number | Material Type | Copy | Shelf Location | Status |
---|
338.4791 TRI | 1:E-BOOK | 1 | 1:ONLINE | Available for online access and/or download |