Corporate communication [electronic resource] : tactical guidelines for strategic practice / Michael B. Goodman and Peter B. Hirsch.
by
Goodman, Michael B., 1949-
ISBN
:
9781606493090
Title
:
Corporate communication [electronic resource] : tactical guidelines for strategic practice / Michael B. Goodman and Peter B. Hirsch.
Author
:
Goodman, Michael B., 1949-
Personal Author
:
Goodman, Michael B., 1949-
Edition
:
1st ed.
Publication Information
:
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012.
Physical Description
:
1 online resource (x, 145 pages).
Series
:
Corporate communication collection,
General Note
:
Title from PDF title page (viewed Feb. 1, 2012).
Contents
:
Introduction -- 1. Corporate communication: adapting to change -- 2. Corporate communication and contemporary business challenges -- 3. Understanding the business environment, linking with its history -- 4. Strategic and tactical models for corporate communication practice: a workshop approach for strategic planning and tactical performance -- 5. Tools and techniques for internal corporate communication -- 6. Tools and techniques for external corporate communication -- 7. Metrics: measures that determine the success of communication -- 8. Research and resources -- Notes -- References -- Index.
Local Note
:
eBooks on EBSCOhost
Subject Term
:
Business communication.
Communication in management.
Added Author
:
Hirsch, Peter B.
Added Corporate Author
:
Business Expert Press.
Format
:
Electronic Resources
Electronic Access
:
Publication Date
:
2012
Publication Information
:
[New York, N.Y.] (222 East 46th Street, New York, NY 10017) : Business Expert Press, 2012.
| Shelf Number | Material Type | Copy | Shelf Location | Status |
|---|
| 658.45 23 | 1:E-BOOK | 1 | 1:ONLINE | Available for online access and/or download |