Foundations of effective influence operations [electronic resource] : a framework for enhancing Army capabilities / Eric V. Larson [and others].
by
Larson, Eric V. (Eric Victor), 1957-
ISBN
:
9780833047915
Title
:
Foundations of effective influence operations [electronic resource] : a framework for enhancing Army capabilities / Eric V. Larson [and others].
Author
:
Larson, Eric V. (Eric Victor), 1957-
Publication Information
:
Santa Monica, CA : Rand Arroyo Center, 2009.
Physical Description
:
1 online resource (xxiv, 201 pages) : illustrations.
Series
:
Rand Corporation monograph series
General Note
:
"Prepared for the United States Army."
"MG-654-A"--Page 4 of cover.
Contents
:
Introduction -- Influencing individuals -- Influencing groups and networks -- Influencing adversary leadership coalitions -- Influencing mass publics -- A framework for influence operations -- Implications for planners -- Appendixes: A. Case study of influence in advertising and marketing -- B. Case study of influence in political campaigns -- C. Case studies of influence in public diplomacy -- D.A review of planning methodologies for influence operations.
Local Note
:
eBooks on EBSCOhost
Corporate Subject
:
United States. Army -- Planning.
Subject Term
:
Influence (Psychology)
Diplomacy.
Strategy.
Communication, International.
Information warfare -- United States.
Economic assistance, American.
Geographic Term
:
United States -- Relations.
United States -- Foreign public opinion.
United States -- Military policy.
Added Author
:
Larson, Eric V. (Eric Victor), 1957-
Added Corporate Author
:
United States. Army.
Format
:
Electronic Resources
Electronic Access
:
Publication Date
:
2009
Publication Information
:
Santa Monica, CA : Rand Arroyo Center, 2009.
| Shelf Number | Material Type | Copy | Shelf Location | Status |
|---|
| 355.41 22 | 1:E-BOOK | 1 | 1:ONLINE | Available for online access and/or download |