Strategic Communication at Work : the Impact Paradigm / Diane Lennard.
by
Lennard, Diane, author.
ISBN
:
9781315230788
Title
:
Strategic Communication at Work : the Impact Paradigm / Diane Lennard.
Author
:
Lennard, Diane, author.
Personal Author
:
Lennard, Diane, author.
Edition
:
First edition.
Physical Description
:
1 online resource : text file, PDF
Contents
:
Part ONE Strategic Communication -- chapter 1 The IMPACT Paradigm{u2014}What It Is / chapter 2 The IMPACT Paradigm{u2014}Why It Works / part TWO Strategic Communication in Action -- chapter 3 Communication Situations / chapter 4 Common Concerns of Communicators / part THREE Practicing -- chapter 5 IMPACT Exercises / chapter 6 Communicate with Impact
Local Note
:
eBooks on EBSCOhost
Subject Term
:
Organization -- Research.
Communication in organizations.
Strategic planning.
Managerial economics.
Organizational sociology -- Research.
Organisation -- Recherche.
Communication dans les organisations.
Planification stratégique.
Économie d'entreprise.
Organizational sociology -- Research
Communication in organizations
Managerial economics
Organization -- Research
Strategic planning
Format
:
Electronic Resources
Electronic Access
:
Publication Date
:
2018
Publication Information
:
London :
Taylor and Francis,
2018.
| Shelf Number | Material Type | Copy | Shelf Location | Status |
|---|
| 658.45 23 | 1:E-BOOK | 1 | 1:ONLINE | Available for online access and/or download |