Cover -- Title Page -- Contents -- 1 Introduction to Events Management -- 2 Events Destinations Management -- 3 Event Entrepreneurship -- 4 Human Resource Management -- 5 Financial Management in the Events Industry -- 6 Costing, Pricing and Capital in the Events Industry -- 7 Project Management and Financing -- 8 Risk Management and Safety -- 9 Event Sponsorship -- 10 Marketing, Communications and Public Relations -- 11 Brand Co-creation and Social Media -- 12 New Multimedia Technology for Events Organisers -- 13 Events Assessing, Planning and Monitoring -- 14 Event Logistics -- 15 Event Production, Design and Lighting -- 16 Crowd Control and Crowd Dynamics -- 17 Expos, Conferences and Conventions -- 18 Sustainable Festivals and Events -- 19 Long-Term Legacy and Impacts -- 20 Sport Events -- 21 Evaluation and Impact of Events -- 22 The Future of the Events Industry.