Hospitality and Tourism [electronic resource] : Synergizing Creativity and Innovation in Research
by
 
Sumarjan, Norzuwana.

ISBN
9781315798233

Title
Hospitality and Tourism [electronic resource] : Synergizing Creativity and Innovation in Research

Author
Sumarjan, Norzuwana.

Personal Author
Sumarjan, Norzuwana.

Publication Information
London : CRC Press, 2013.

Physical Description
1 online resource (636 p.)

General Note
Description based upon print version of record.

Contents
Front Cover -- Table of contents -- Preface -- Acknowledgements -- Organizing committee -- Hospitality and tourism management -- Sustainable approach of fishing tourism in Kenyir Lake -- An overview of Yield Management practices among the front office employees in five-star hotels -- Work motivation and job satisfaction of middle level management at five-star hotels in Kuala Lumpur -- Corporate Social Responsibility (CSR) activities, brand image and hotel guest retention -- Strategies of travel agency in facing disintermediation
 
Responsible tourism: Linking perceived benefits and practices in Pangkor Island -- Langkawi Island as a tourist friendly destination -- Tourists' perceptions toward the authenticity or unique features of Melaka traditional Malay houses as cultural heritage tourism Product -- Service delay of cook to order food: How do Malaysia Gerai customers react? -- The influence of career path elements and mentoring towards women employability in the Iran tourism industry -- The Malay garden design concept opportunity to be developed as the tourism product -- Knowledge and business strategy model
 
Quality work life and occupational stress in hotel industry -- Creating risk management awareness in Park Guiding-a case study of Bako National Park, Sarawak, Malaysia -- The effects of POS, PSS, and OC on intention to leave in casual dining restaurants in Klang Valley area -- Customer perception towards service quality of fast food restaurants in Klang Valley -- Revealing the power of Appreciative Inquiry approach for rural tourism research -- Training transfer: The interaction of changed behavior and co-worker support on job performance -- Quality of work life among hotel executives in Malaysia
 
Restaurant patrons' satisfaction towards interaction quality of front-of-the-house employees -- Customer acceptance and satisfaction towards foreign workers' service quality in casual dining restaurant -- Local community outlook on tourism development in Tioman Island -- The perception of minimum wage towards employee job satisfaction -- Tourist information center service quality: A case of Malaysia Tourism Centre (MaTiC) -- Hospitality and tourism marketing -- Uptown night market and tourists' satisfaction -- Craft souvenirs: Perceived authenticity and tourist purchase behaviour
 
Shopping mall attractiveness: Factors affecting consumer decision towards visitation -- Destination attractiveness of a theme park: A case study in Malaysia -- Tourist perception on homestay programme: A case of Kuala Medang homestay -- The relationship between experiential marketing and tourists' satisfaction on Kelantan food -- Tourist perception on island tourism: A case of Tunku Abdul Rahman Marine Parks -- The impact of food quality and its attributes on customer satisfaction at Malay restaurants
 
The relationship between perceived service performance and customer satisfaction in Malay upscale restaurants in Kuala Lumpur, Malaysia

Subject Term
Hospitality industry -- Congresses.
 
Tourism -- Congresses.

Added Author
Mohd Salehuddin Mohd, Zahari.
 
Salleh Mohd, Radzi.
 
Zurinawati, Mohi.
 
Mohd Hafiz Mohd, Hanafiah.
 
Mohd Faeez Saiful, Bakhtiar.
 
Artinah, Zainal.
 
Bakhtiar, Saiful.
 
Hafiz, Mohd.
 
Hanafiah, Mohd.

Format
Electronic Resources

Electronic Access
Click here to view book

Publication Date
2013

Publication Information
London : CRC Press, 2013.


Shelf NumberMaterial TypeCopyShelf LocationStatus
XX(158488.1)1:E-BOOK11:ON-DEMANDBrowse online or request access to ebook