Intro -- Half-title Page -- Title Page -- Copyright -- Contents -- Foreword -- Preface -- Contributors -- Elephant Tourism Glossary -- An Elephant Portrait Gallery -- Introduction to The Elephant Tourism Business -- Section 1 - Personal Experiences of Elephant Tourism -- 1. Managing the Anantara Golden Triangle Elephant Camp: Eric Laws Interviews John Roberts -- 2. PATA and Jetwing: John Koldowski Interviews Chi Lo and Senal Siriwardene -- 3. The Elephant in the Room: An Autoethnographic Approach -- Section 2 - Expectations and Experiences of Interactions with Elephants -- 4. Drivers of Elephant Tourism in Thailand -- 5. Visitor Expectations and Behaviours at Elephant Camps -- 6. Alternative Forms of Elephant Tourism -- 7. Elephant Visitor Preferences and Experiences in Sri Lanka -- Section 3 - Ethical and Moral Perspectives -- 8. Moral Tensions for Elephant Visitors -- 9. The Valuation of Ethical Encounters with Elephants -- 10. Community Collaboration, Elephant Conservation and Protection -- 11. Conservation-Based Elephant Tourism: An Importance-Performance Analysis -- Section 4 - Frameworks for Modern Elephant Tourism Management -- 12. The Effectiveness of Elephant Welfare Regulations in India -- 13. Elephant Tourism Conservation and the Need for a New Strategy: Thai Stakeholder Attitudes -- 14. Elephant Tourism, the ABTA Animal Welfare Guidelines -- Section 5 - Elephants and Their Stories -- 15. A Case Study of Elephant Venue Narratives -- 16. The Valuation of Elephant Sightings in Protected Areas -- 17. Social Media: A Proxy Voice for Elephants -- Section 6 - What Next? Proxy Voices for Elephants -- 18. Modernizing Human-Elephant Interactions -- 19. Validating a Captive Elephant Welfare Index -- 20. Promoting Elephant-Friendly Tourism -- 21. The Paradox of Elephant-Friendly Tourism.

Postscript: COVID-19 and Elephant Tourism, a Preliminary Analysis -- Conclusion -- Index.