Advancing the common good : strategies for business, governments, and nonprofits / Philip Kotler.
by
Kotler, Philip, author.
ISBN
:
9781440872457
Title
:
Advancing the common good : strategies for business, governments, and nonprofits / Philip Kotler.
Author
:
Kotler, Philip, author.
Personal Author
:
Kotler, Philip, author.
Physical Description
:
1 online resource (xv, 176 pages)
Contents
:
Defining the common good -- Assessing the impact of proposed actions on human happiness and well-being -- Protecting and enhancing public goods -- Identifying today's major social problems -- Activists, reformers, and social movements -- Key tools for advancing the common good -- What can businesses do to advance the common good? -- What can government do to advance the common good? -- What can nonprofit organizations and foundations do to advance the common good?
Local Note
:
eBooks on EBSCOhost
Subject Term
:
Common good.
Public interest.
Social action.
Social policy.
Public Policy
Bien commun.
Intérêt public.
Action sociale.
Politique sociale.
public policy.
Common good
Public interest
Social action
Social policy
(FrPBN)12218449 Bien commun.
(FrPBN)11978917 Intérêt général.
(FrPBN)13318308 Action sociale.
(FrPBN)11935195 Politique sociale.
Format
:
Electronic Resources
Electronic Access
:
Publication Date
:
2019
Publication Information
:
Santa Barbara, California :
Praeger,
[2019]
| Shelf Number | Material Type | Copy | Shelf Location | Status |
|---|
| 658.4012 23 | 1:E-BOOK | 1 | 1:ONLINE | Available for online access and/or download |